The Handbook of Slogans
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The Handbook of Slogans

by Lionel Salem

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Paperback / ISBN-13: 9781780590363

Price: £14.99

ON SALE: 7th September 2012

Genre: Economics, Finance, Business & Management

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Every Little Helps…Just Do It…Life’s Good


The ultimate guide to the world’s greatest slogans.


Renowned research scientist and former Harvard Visiting Professor Lionel Salem’s comprehensive handbook details the most successful – and some of the most forgettable – slogans used by the world’s top brands.


Featuring a unique star system rating the slogans, and easy to search by industry or company name, The Handbook of Slogans will show you:



  • What makes a memorable slogan

  • The most successful examples in your own industry

  • The stories behind the best-known slogans of over 60 companies

  • A directory of a further 2,500 slogans


The Handbook of Slogans is an essential reference tool for everyone working in or studying marketing.